Category Management Analyst

Category Management Analyst

Start: 1 June 2026
End: 31 December 2026
Location: Eindhoven Area - Hybrid (1-2 days/week on site)
Hours: Full‑time (40 hrs/week, minimum 32 hrs negotiable)
Sector: FMCG | Category & Customer Marketing | Commercial Analytics

About the Role

A leading global FMCG company is looking for a Category Management Analyst to support the Benelux market within the Category & Customer Marketing team. Acting as the market's analytical business partner, you will deliver high‑quality market, category, competitive and shopper insights to support strategic decision‑making and drive sustainable growth.

You will go beyond standard reporting by providing deep‑dive analyses and translating complex data into clear, actionable recommendations. The role works closely with Sales, Marketing, Supply Chain, Finance and Global Consumer Market Intelligence, with direct exposure to senior management, including S&OP and Management Team meetings.

You will report to the Head of Category & Customer Marketing Benelux.

Key Responsibilities

• Analyse local market performance, drivers and KPIs.
• Deliver in‑depth analyses, including monthly Nielsen reports, performance reviews and root‑cause deep dives.
• Translate insights into concrete actions and facilitate senior stakeholder discussions.
• Present recommendations in S&OP and Management Team meetings.
• Manage market data and external partners (Nielsen, GfK, IRI), including budget responsibility.
• Maintain and update local databases (including new item tracking).
• Deliver category trends, foresights and shopper insights to support category growth strategies.
• Support strategic decision‑making across commercial and supply functions.

Profile

• Master's degree in Business, Marketing or related field.
• 3+ years' experience in business analysis, category management, insights or market research (FMCG).
• Strong analytical skills with advanced Excel and solid Nielsen experience (essential).
• Confident presenting insights to senior stakeholders.
• Strong stakeholder management and communication skills in English (Dutch is a plus).
• Proactive, hands‑on and able to work independently in a dynamic environment.

Nice to Have

• Experience with YouGov or other shopper data sources.
• Background in Category, Commercial or Customer Marketing analytics.
• Experience in a matrixed, international organisation.

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