Market Access in Medical Devices
Historically, the pharma industry has led the demand for HEOR and Market Access professionals. However, in the last 12 months, Real Staffing’s Samad Azad, has seen a 7% increase for these professionals within the medical device industry.
An introduction to Market Access in Medical Devices
The Pharma industry provided the first pool of candidates to start working in Market Access and Health Economics within the Medical Device industry. With a long history in this space, these professionals provided an expertise in pricing and Health Economics, yet due to the differences between these industries, it displayed a skill shortage in Market Access professionals that have a history in Medical Devices. This has made these roles some of the most sought after in the market.
In the past, there were very little limitations for new medical device products entering the market. Most of this was sales driven, and as long as a product had a CE mark, it didn’t require as much market data. However, in recent times we’ve seen a need for market access professionals to help showcase real world evidence and value proposition to see successful product launches. For even the most innovative products, there needs to be a clear reimbursement plan in a products development before it reaches patients.
With more companies entering the market, this data has been an essential part of a product’s development, which has led to a rise in the demand for Market Access professionals within Medical Devices.
What has caused a rise in the Medical Device industry?
One contributing factor for this rise could be from the new Medical Device Regulations. An MDR certified product can offer great marketing opportunities for a company, which needs to be communicated and researched effectively by Market Access professionals. In the last 12 months, there’s been a 7% rise in the need for Market Access professionals within medical devices, and this falls in line with the same timeline as MDR’s impact on device companies. SMEs have been investing heavily in gaining clinical evidence to adhere to the new MDR, and this has created a wealth of new opportunities for candidates within the industry.
Medical Device companies have also been investing in Market Access not just to support new product launches, but to demonstrate value in existing products, and to improve patient outcomes.
How Real Staffing are supporting these skill sets
With SME’s leading the future in devices, Samad takes great pride in contributing to the innovation of the industry by providing the best candidates to assist in making these products available. ‘By understanding the challenges my clients face when they are looking to launch a new product within the Med Tech industry, it allows me to partner with them and provide them with best recruitment solution to help them to achieve the products optimum value’.
Samad and the Real Staffing Medical Devices team work closely with senior industry leaders to monitor the rise in demand for these skills and the subsequent hiring spikes that they create. This allows the team to provide the best candidates to support our client’s needs.
If you’re interested in a career in Medical Devices, view our current vacancies here
